“People ahead of you already did the work figuring out what works and what doesn’t,” said Acosta, “so use their profiles as a thesis.” She regularly studies big creators on all platforms to see which hooks are working, what style of writing is working, what topics are generating hype, what type of post structure is appealing, and so on. She empowers by talking about entrepreneurship and looks to inspire by sharing personal stories and her university experience. She educates by talking about personal branding, copywriting, and marketing strategy. For example, Acosta has selected the pillars: educate, empower, inspire. “Build your posts based on the six main components of content marketing: inspire, entertain, educate, promote, empower and validate.” Think about the topics you already know about, then match them up to three of the six content marketing themes based on how those topics can make your audience feel. “Building content pillars is how you prevent going too far,” said Acosta, who writes posts based on her content pillars every day, no deviations, and very clear boundaries. This isn’t a reality television show, it’s a documentary. Define your content pillarsĬontrary to popular belief, “building a successful personal brand is not about oversharing.” You don’t need to tell your audience anything you’re not comfortable with them knowing. Every weekday, people expect me to drop some value and that’s how to turn followers into a community.” 3. “It’s become a routine and a main attributor to my recognition as a creator. Acosta recommends you, “post at the same time each time you post, schedule time in your calendar to engage with your network, and never skip a day.” Not skipping a day is a big part of Acosta’s platform growth, and that of her clients. To turn your followers into a community, and have that community grow, follow the same pattern of consistency.
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